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CREATIVE DIRECTION & MARKETING MATERIALS

Dress To Impress Dolls - Ad Campaign
PhatMojo, 2025

Led creative direction for a high-energy ad supporting the global launch of the hit Roblox game, Dress To Impress, fashion doll collectibles. Developed and pitched the strategy, guiding storytelling, music production, and timelines while ensuring brand alignment.

✦ 1.5M+ organic views through creator-driven amplification
✦ Distributed across 60+ countries without media distribution spend
✦ Supported global launch, contributing to 1M+ units sold in Q2 '25

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Brand Design
PhatMojo, 2024-Present

Created and directed the production of a broad range of marketing assets, combining compelling visuals and strategic messaging to drive retailer buy-in and support licensing partnerships.

✦ Designed 30+ marketing assets across 20+ brands, including brand tool-kits, sell-sheets, decks, ads, social media templates, retail signage, and ecommerce imagery
✦ Developed strategic pitch decks and product line plans, supporting executives in securing collaborations, seasonal placements, and launches in new categories
✦ Wrote SEO-focused e-commerce copy, increasing visibility and content score by 3%

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BlueSky: The Color Of Imagination, 2023

Designed 10+ surface patterns and sticker sheets for planners—supporting the aesthetic look and feel for 8+ licensed and in-house brands.

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MARKET RESEARCH & STRATEGY SUPPORT

Toy Product Line Research & Strategy Development
PhatMojo, 2024-Present

Researched consumer, competitor, and market trends to inform product line planning, identify trend-driven opportunities, and guide GTM strategy, product positioning, and creative proposals.

✦ Conducted market research on trends, consumers, and competitors using industry databases, social media, and retail marketplaces
✦ Collaborated with cross-functional teams to turn insights into actionable recommendations for trending designs, exclusive, and seasonal SKUs

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Stationery Design Trend Research
BlueSky: The Color Of Imagination, 2023

Researched and presented trends to help guide product development, marketing strategies, and cross-functional planning.

✦ Conducted market research on seasonal design trends, helping inform development strategy
✦ Investigated sustainable manufacturing methods to support environmentally friendly development initiative

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Social Media Growth Strategy Project
Torani, 2022

Conducted social media, competitor, and internal research/analysis, developing recommendations that informed content strategy and international growth opportunities.

✦ Developed social media content strategy ideas by researching and analyzing social media platforms, key competitors, content performance, and growth opportunities
✦ Recommended increased focus on organic short-form content through competitor and trend analysis
✦ Identified brand-aligned influencer and UGC collaboration opportunities

Global E-Commerce Growth Report Project
Torani, 2022

Conducted key competitor, e-commerce landscape, and consumer insights research, developing recommendations that informed B2C growth opportunities.

Torani Intern Growth Project
Torani Australia Project
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MARKETING COMMUNICATIONS

Creative Content Management
PhatMojo, 2024-Present

Optimized creative workflows and ensured all assets reflected brand identity and visual consistency.
Delivered high-quality materials that supported global campaigns, events, and POP activations.

✦ Directed product photography team, freelance designers, and copywriting intern to produce polished, on-brand assets
✦ Coordinated asset delivery and approvals, maintaining brand compliance and strengthening global partner trust
✦ Streamlined processes to accelerate production timelines and enable successful launches

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creative services

campaign

activation

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Communications & Social Media Coordination
Asians in Animation, 2023

Supported communications team in amplifying DEI-focused resources and industry events to a community with 6K+ members. Contributed to social media management, email campaigns, and event coordination to grow community visibility and engagement.

✦ 18% boost in social media engagement by scheduling 5-10 weekly posts
✦ Distributed monthly email campaigns, blogs, and community announcements
✦ Coordinated with external studios, supporting event promotion

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SKILLS

SOFTWARES

  • Airtable

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

  • ​Asana

  • Canva

  • Google Suite

  • Meta Business Suite

  • Microsoft Excel

  • Microsoft Word

  • Procreate

CORE COMPETENCIES

  • Brand Compliance

  • Cross-functional Collaboration

  • Marketing Communications

  • Market Research & Analysis

  • Presentation Skills

  • Project Management

  • Strategy Development

  • Team Leadership

TECHNICAL

  • Brand Identity Development

  • Campaign Planning

  • Creative Direction

  • Copywriting

  • Graphic Design

  • Layout Design

  • Illustration

  • Toy Design (Hardlines, Plush)

  • Trend & Consumer Insights

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