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Hi, I'm Nina, a creative marketer and brand designer who bridges strategy and storytelling to help brands stand out, connect, and grow.

I bring an insightful approach to both marketing and design—translating research into clear strategies and creative into cohesive brand experiences. My work spans visual identity, market research, and communications, blending big-picture thinking with hands-on execution.

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I've supported global brands in toys, games, and CPG to deliver work that drives impact—strengthening positioning, unifying communications, and building brands that last.

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5 WAYS MY APPROACH IS DIFFERENT

1. Strategy-first design. Every asset I create—whether for a pitch deck, style guide, or campaign—ties back to brand strategy and business goals.

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2. Visual identity with consistency. I bring cohesion across platforms and markets, ensuring design systems scale while staying true to a brand's essence.

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3. Creative + marketing fluency. With hands-on experience in visual execution, research, and strategy development, I close the gap between creative vision and commercial performance.

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4. Agile collaboration. I've worked cross-functionally with marketers, distributors, and production teams, supporting complex projects like ad campaigns and global product rollouts.

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5. Fast-paced adaptability. Having built campaigns and assets in quick-turn, high-stakes environments, I know how to deliver clarity and quality under pressure.

BRANDS

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MY HISTORY

2024-Present

Jan 2024 - Apr 2024

Jan 2024 - Apr 2024

Mar 2023 - Dec 2023

May 2023 - Aug 2023

May 2023 - Aug 2023

Jun 2022 - Aug 2022

Brand Designer

PhatMojo

✦ Led, developed, and pitched creative strategy for a global ad distributed in 60+ countries; campaign generating 1.5M+ views through organic creator content

✦ Creative directed a team and managed production of brand marketing toolkits, sizzle reels, and product photography; spearheading workflow improvements and increasing asset delivery efficiency

✦ Designed and wrote copy for 30+ marketing assets (ads, social content, pitch decks, retail signage, e-commerce, press materials) for 20+ brands, elevating brand identity and enhancing consistency across touchpoints

✦ Crafted strategic decks and planogram mockups supporting retailer buy-in, helping the executive team secure new brand collaborations, seasonal placement, and products expanding into trending toy categories

✦ Oversaw brand identity and global approvals for a toy launch in 60+ countries, contributing to1M+ units sold in Q2

✦ Managed global brand approvals, providing creative feedback and coordinating with regional teams to ensure brand consistency and timely rollout

2D Artist Intern

Super Jump Games

✦ Created character concepts, marketing illustrations, and UI designs for a Fortnite UGC (UEFN) game: Donut Box PVP

✦ Collaborated with 3D artists, game designers, and art director, ensuring timely delivery of 2D assets

Concept & Texture Artist on "Sorelle"

USC Games

✦ Created and stylize textures and materials for props and environment assets

✦ Conceptualized environment set dressing through visual development paintovers

Social Media & Communications Assistant

Asians in Animation

✦ Scheduled and optimized 5-10 weekly posts on Instagram and Facebook, increasing organic reach and driving an 18% boost in community engagement

✦ Built and distributed email campaigns promoting animation/film industry events and DEI-focused resources

✦ Coordinated with external studios to support event promotions and logistics, ensuring clear communication

Design Intern

Blue Sky The Color of Imagination

✦ Created surface patterns and graphics for 8+ licensed and in-house stationery brands

✦ Researched design trends, consumer insights, and sustainable manufacturing methods to inform product development, sales, and marketing planning

Design Assistant

Otis Design Lab

✦ Collaborated with graphic designers on a 50+ page film publication and branding project for print and digital application

Digital Marketing Intern

Torani

✦ Contributed to social media strategy development through competitor research, trend analysis, and content performance insights, promoting increased focus on organic short-form content

✦ Researched influencers, UGC, and micro-trends, informing content ideas aligned with brand voice and audience

✦ Analyzed global e-commerce trends and competitor data, exploring B2C growth potential in overseas markets

SKILLS

SOFTWARES

  • Airtable

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

  • ​Asana

  • Canva

  • Google Suite

  • Meta Business Suite

  • Microsoft Excel

  • Microsoft Word

  • Procreate

CORE COMPETENCIES

  • Brand Compliance

  • Cross-functional Collaboration

  • Marketing Communications

  • Market Research & Analysis

  • Presentation Skills

  • Project Management

  • Strategy Development

  • Team Leadership

TECHNICAL SKILLS

  • Brand Identity Development

  • Campaign Planning

  • Creative Direction

  • Copywriting

  • Graphic Design

  • Layout Design

  • Illustration

  • Toy Design (Hardlines, Plush)

  • Trend & Consumer Insights

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EDUCATION

Bachelor of Fine Arts (BFA): Digital Media, Game & Entertainment Design

Otis Collect of Art and Design

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